Schiffman, Leon G. <br/><br/>
Consumer Behaviour / 
Leon G Schiffman; Leslie Lazar Kanuk 
 - 9th  
 - New Delhi :  Prentice Hall of India,  2007. 
 - xviii, 581 pages :  illustrations ; 
<br/><br/> Includes Glossary and Cases. 
<br/><br/>Includes bibliographical reference and Index. 
<br/><br/><label>ISBN: </label>9788177589993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer--behavior.<br/>Motivation research--(Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.834  / SCH.C