TY  - BOOK
AU  - Samu,  Sridhar
AU  - Vaidyanathan, Rajiv 
AU  - Chakravarthi, Dipankar  
TI  - Asia pacific advances in consumer research viii / 
SN  - 0-915552-64-7
U1  - 658.834 
PY  - 2009///
CY  - Hyderabad 
PB  - Assocation For Consumer Research
KW  - consumer research
N1  - Includes index
ER  -