Asia pacific advances in consumer research viii / Editors Sridhar Samu, Rajiv Vaidyanathan, Dipankar Chakravarthi - Hyderabad Assocation For Consumer Research 2009 - xxiii, 390 p. 27 cm. Includes index ISBN: 0-915552-64-7 Subjects--Topical Terms: consumer research Dewey Class. No.: 658.834 / ASI