Global competition and brand promotion / 
edited by Jayashree Dubey 
 - New Delhi :  Excel Publications,  2008. 
 - xii, 532 pages :  illustrations ;  25 cm. 
<br/><br/><label>ISBN: </label>9788190653190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.84  / GLO