Thomassen, Lars.

Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln, & Anthony Aconis. - London ; Philadelphia : Kogan Page, 2006. - xviii, 221 p. : ill. ;

Includes bibliographical references (p. [199]-209) and index.

0749446897 9780749446895


Retail trade.
Brand name products.

658.8'7 / THO.R