Thomassen, Lars. Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln, & Anthony Aconis. - London ; Philadelphia : Kogan Page, 2006. - xviii, 221 p. : ill. ; Includes bibliographical references (p. [199]-209) and index. ISBN: 0749446897 9780749446895 Subjects--Topical Terms: Retail trade.Brand name products. Dewey Class. No.: 658.8'7 / THO.R