TY  - BOOK
AU  - Srinivasan, R.
TI  - Case Studies in Marketing: the Indian context 
SN  - 9788120346062
U1  - 658.8 
PY  - 2018///
CY  - New Delhi, India
PB  - PHI Learning Private Ltd., 
KW  - Marketing
KW  - India
KW  - Case studies
ER  -