Srinivasan, R. <br/><br/>
Case Studies in Marketing :  the Indian context / 
R. Srinivasan. 
 - 5th & 7th ed. 
 - New Delhi, India :  PHI Learning Private Ltd.,   2018. 
 - xvi, 352 pages :  illustrations ;  24 cm 
<br/><br/><label>ISBN: </label>9788120346062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.--India<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI