ABC's of relationship selling /
Charles M. Futrell.
- 6th ed.
- Boston : Irwin/McGraw-Hill, c2000.
- xviii, 412 p. : ill. ; 1 computer laser optical disc (4 3/4 in.)
- The Irwin/McGraw-Hill series in marketing .
"Fortrell student success CD-ROM enclosed ... includes an interactive student tutorial which highlights the key concepts addressed in the text"--P. [4] of cover.