Futrell, Charles.

ABC's of relationship selling / Charles M. Futrell. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xviii, 412 p. : ill. ; 1 computer laser optical disc (4 3/4 in.) - The Irwin/McGraw-Hill series in marketing .

"Fortrell student success CD-ROM enclosed ... includes an interactive student tutorial which highlights the key concepts addressed in the text"--P. [4] of cover.

Includes bibliographical references and index.

0072297271 (paperbound)


Selling.

658.85 / FUT.A