Mitra, S.N.

Retail Managment / S.N. Mitra. - Jaipur, India : Pointer Publishers, 2007. - vi, 269 pages ;

Includes Bibliographical reference and Index.

Introduction --
A strategy of international retailing --
Customer specialty stores --
The changing organization of retailing --
Management in non-store retailing --
Category management --
Customer and selecting products --
Home shopping --
retailing without walls --
Satisfaction and performance in retail stores --
Product management in a retail business --
The decision-makers in retail management.

9788171325054


Retail trade--Management.

658.85 / MIT.R