Pradhan, Swapna. <br/><br/>
Retailing Managment :  text cases / 
Swapna Pradhan. 
 - 3rd ed. 
 - New Delhi :  Tata McGraw - Hill Ed. Pvt. Ltd.,  2007. 
 - xxx, 613 pages :  illustrations ; 
<br/><br/>Includes Company index and Subject index. 
<br/><br/>	Introduction to the world of retailing: introduction to the world of retailing; store-based retailing; electronic and nonstore retailing; the retail customer; customer buying behaviour. Retailing strategy: retail market strategy; financial strategy; retail locations; site selection; organization structure and human resource management; information systems and supply chain management. Merchandise management: planning merchandise assortments; buying systems; buying merchandise; pricing; retail communication mix. Store management: managing the store; store layout, design, and visual merchandising; customer service. 
<br/><br/> This text is known for its strategic look at retailing and for its contemporary coverage. The entire textbook is organized around a model of strategic decision making. The approach is descriptive and provides how-to and conceptual information in a highly readable format. 
<br/><br/><label>ISBN: </label>9780070152564 007015256x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade-- Management.
<br/><br/><label>Dewey Class. No.: </label>658.85  / PRA.R