Prahalad, C.K. <br/><br/>
Future of competition co creating unique value with customers /  
C.K. Prahalad [and] Venkat Ramaswamy 
 - NEW DELHI  PENGUIN  2007 
 - 256p. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRA.F