Handbook of marketing / 
edited by Barton Weitz and Robin Wensley. 
 - London ;  Thousand Oaks :  SAGE,  2002. 
 - xix, 582 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412921206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8