TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Services Marketing: text & cases 
SN  - 9780070682122
U1  - 658.8 
PY  - 2010///
CY  - New Delhi, India
PB  - Tata McGraw Hill Education
KW  - Service industries
KW  - India
KW  - Marketing
KW  - Case studies
ER  -