Nargundkar, Rajendra <br/><br/>
Services Marketing :  text & cases / 
Rajendra Nargundkar. 
 - 3rd ed. 
 - New Delhi, India :  Tata McGraw Hill Education,  ©2010. 
 - xix, 469 pages, 10 pages of plates :   illustrations (some color) ;  25 cm 
<br/><br/><label>ISBN: </label>9780070682122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--India<br/>Service industries--Case studies.--India--Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / NAR