Icfai
eCRM Concepts and Cases /
ed. by Madhavi garikaparthi
- Hyderabad : ICFAI bBooks ; 2005.
- xiv, 261 p. : illustrations, 23 cm.
Includes Bibliographic References related and Index
section I: Understanding eCRM,
Section II: eCRM Process and Tools,
Section III: Cases in eCRM
e government
658.8 / MAD