Aaker <br/><br/>
Strategic market management / David A. Aaker 

 - New York:  Johnwiley,  2005. 
 - 336 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivations
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK