TY  - BOOK
AU  - Le Magnus University Press
AU  - ed. by Kambamettu Shyam sunder
TI  - Brand valuation - concepts and applications
SN  - 81-19333-09-7
U1  - 658.8 
PY  - 2005///
CY  - Hyderabad
PB  - LE Magnus Univ., Press
KW  - Coca cola
KW  - ICICI Bank
N1  - Section I: Concepts,
Section II: Applications
ER  -