Le Magnus University Press <br/><br/>
Brand valuation - concepts and applications / 
ed. by shyam sunder Kambamettu 
 - Hyderabad :  LE Magnus Univ., Press,  2005. 
 - xi, 243 p. :  illustrations,  22 cm. 
<br/><br/>Section I: Concepts,<br/>Section II: Applications 
<br/><br/><label>ISBN: </label>81-19333-09-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Coca cola<br/>ICICI Bank
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAM