TY  - BOOK
AU  - Le Magnus University Press
AU  - ed. by Kambamettu, shyam sunder
TI  - Integrated marketing communication an introduction
SN  - 81-89333-01-1
U1  - 658.8 
PY  - 2005///
CY  - Hyderabad
PB  - LE Manager
KW  - Marketing Revolution
N1  - Includes Bibliography reference and Index; Section I: The Marketing Revolution,
Section II: IMC Planning
ER  -