TY  - BOOK
AU  - Le Magnus Uni., 
AU  - ed. by kambhammettu, Shyam sunder
TI  - Customer expereince management concepts and application
U1  - 658.8 
PY  - 2005///
CY  - Hyderabad
PB  - Le Magnus Uni., press
KW  - Brand Transformation
N1  - Section I: Concept,
Section II: Applications
ER  -