TY  - BOOK
AU  - Le Magnus UNI
AU  - ed. by Khabhammettu, Shyam sunder
TI  - Building customer loyalty perspectives and applications
SN  - 81-89333--12-7
U1  - 658.8 
PY  - 2005///
CY  - Hyderabad
PB  - LE Univ
KW  - Customer Loyalty
N1  - Includes Bibliographic References related and Index; Section I: Perspectives,
Section II: Applications
ER  -