Le MAGNUS University

Ethics in advertising: indian and international / ed. by Syhyam sunder Khambhammettu - Hyderabad LE Univ., 2005. - viii;199 p. : illustrations, 22 cm.

Includes Bibliographic References related and Index

Section I: Ethics in Advertising: Social And Legal Dimensions,
Section II: Unethical Advertising Practices,
Section III: Case studies.

81-89333-03-8


Marketing management

658.8 / KAM