Le MAGNUS University
Ethics in advertising: indian and international /
ed. by Syhyam sunder Khambhammettu
- Hyderabad LE Univ., 2005.
- viii;199 p. : illustrations, 22 cm.
Includes Bibliographic References related and Index
Section I: Ethics in Advertising: Social And Legal Dimensions,
Section II: Unethical Advertising Practices,
Section III: Case studies.
81-89333-03-8
Marketing management
658.8 / KAM