Green, Paul E. <br/><br/>
Research for marketing decisions / 
Paul E. Green, Donald S. Tull, Gerald Albaum 
 - 5th ed. 
 - New Delhi :  Prentice Hall,  2005 
 - xii, 784 p. :  ill. ;  24 cm. 
 - The Prentice Hall series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8120307577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / GRE