Callinghan Martin <br/><br/>
Market intelligence :  how and why organization one market research / 
Martin Callinghan  
 - Kogan Page :  London,  2004. 
 - viii, 223 pages ;   24 cm. 
<br/><br/>Types of organization<br/>Knowledge is the most important asset of a company<br/>Decision making in an organization<br/>The market research function within an organization<br/>Buyer-supplier relationships<br/>The nature and scope of quantitative data<br/>Qualitative information and its relationship to quantitative information<br/>Designing the research<br/>Managing the research process from within the company<br/>Managing the results<br/>Knowing the future<br/>Conclusion<br/>Appendix: The Market Research Society code of conduct 
<br/><br/> The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research 
<br/><br/><label>ISBN: </label>9780749443184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / CAL