TY  - BOOK
AU  - Hague, Paul.
AU  - Hague, Nick, 
AU  - Morgan, Carol-Ann,
TI  - Market Research in Practice: a guide to the basics 
SN  - 0749443197
U1  - 658.3 
PY  - 2004///
CY  - London ; Sterling, VA
PB  - Kogan Page
KW  - Marketing research
N1  - Includes bibliographical references (p. 221-235) and index; Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting
ER  -