Hague, Paul. <br/><br/>
Market Research in Practice :  a guide to the basics / 
Paul Hague, Nick Hague & Carol-Ann Morgan. 
 - London ; Sterling, VA :  Kogan Page,   2004. 
 - xii, 244 p. :  ill. ;  
 - Market research in practice series .
<br/><br/>Includes bibliographical references (p. 221-235) and index. 
<br/><br/>Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting. 
<br/><br/><label>ISBN: </label>0749443197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.3  / HAG.M