TY  - BOOK
AU  - Smith, Mickey C.
AU  - Kolassa,E.M."Mick"
AU  - Perkins,Greg
AU  - Siecker,Bruce
TI  - Pharmaceutical marketing: principles, environment, and practice 
SN  - 078901582X (alk. paper)
U1  - 658.8 
PY  - 2002///
CY  - New York
PB  - Pharmaceutical Products Press
KW  - Drugs
KW  - Marketing
KW  - Pharmaceutical industry
N1  - Includes bibliographical references (p. 345-360) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0916/2002022045-d.html
ER  -