Smith, Mickey C. <br/><br/>
Pharmaceutical marketing :  principles, environment, and practice / 
Mickey C. Smith, E.M. "Mick" Kolassa, Greg Perkins, Bruce Siecker 
 - New York :  Pharmaceutical Products Press,  c2002. 
 - xvi, 371 p. :  ill. ;22 cm. 
<br/><br/>Includes bibliographical references (p. 345-360) and index. 
<br/><br/><label>ISBN: </label>078901582X (alk. paper) 0789015838 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drugs--Marketing.<br/>Pharmaceutical industry.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI