Szmigin, Isabelle. <br/><br/>
Understanding the Consumer / 
Isabelle Szmigin. 
 - London ;  Thousand Oaks :  Sage Publications,  2003. 
 - 202 p. :  ill. ; 
<br/><br/>Includes bibliographical references (p. 188-197) and index. 
<br/><br/><label>ISBN: </label>8178293323 9788178293325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SZM.U