Anderson, James C. <br/><br/>
Business market management :  understanding creating and delivering value / 
James C. Anderson, James A. Narus 
 - New Delhi  Pearson  2003 
 - xv; 430 pages :  23 cm. 
<br/><br/><label>ISBN: </label>9788178088983 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AND