Venkata Ramana, V. <br/><br/>
Customer relationship management :  A key to corporate success / 
V. Venkata Ramana, G. Somayajulu. 
 - New Delhi :    Excel Books,  ©2003. 
 - xxiii, 368 pages :   illustrations ;   24 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing. <br/>Relationship marketing --Technological innovations. <br/>Customer relations--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / VEN