TY  - BOOK
AU  - Venugopal,Pingali
TI  - Marketing Channel Management: a customer-centric approach 
SN  - 0761995501
U1  - 658.8'4 
PY  - 2001///
CY  - New Delhi, Thousand Oaks
PB  - Response Books
KW  - Marketing channels
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. [181]-182) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2001031395-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0660/2001031395-d.html
ER  -