Venugopal, Pingali,  1958- <br/><br/>
Marketing Channel Management :  a customer-centric approach / 
Pingali Venugopal. 
 - New Delhi ;  Thousand Oaks :  Response Books,  2001. 
 - 187 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. [181]-182) and index. 
<br/><br/><label>ISBN: </label>0761995501 076199551X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'4  / VEN