Panda, tapan k. <br/><br/>
Marketing management :  text and cases : Indian context / 
Tapan K. Panda 
 - 2nd ed. 
 - New Delhi :  Excel Books,  2008. 
 - xvii, 757 pages ;  30 cm 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>8174465480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India.<br/>Marketing.<br/>India.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAN.M