Marketing Best Practices /
Michael R. Czinkota [and others].
- New York : Dryden Press, 2000 :
- xxvii, 657 pages : illustrations ; 29 cm.
- Dryden Press series in marketing. .
Introduction to marketing -- The marketing environment and social responsibility -- International marketing -- Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Market segmentation and target markets -- Product decisions and marketing's role in new product development -- Services marketing -- Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales management -- Pricing strategies and determination -- Marketing on the Internet.