Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. Maclnnis 
 - Chennai  AIPD  1999 
 - xxviii;675p  ill;  23cm 
<br/><br/>Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOY