Ellwood iain <br/><br/>
Essentials brand book -- over 100 techniques to increase brand value 

 -  Kogan Page  2000 
 - v;322p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand configuration
<br/><br/><label>Dewey Class. No.: </label>658.8  / ELL.E