Parmerlee, David <br/><br/>
Auditing markets, products and marketing plans / 
David Parmerlee 
 -  Viva Books  1999 
 - xii; 193p  illustrations. 
<br/><br/><label>ISBN: </label>06580014337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Primary market place
<br/><br/><label>Dewey Class. No.: </label>658.8'02  / PAR.A