TY - BOOK AU - Esty,daniel c. AU - Winston,Andrew S. TI - Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage SN - 9780300119978 (cloth : alk. paper) U1 - 658.3 PY - 2006/// CY - New Haven, [Conn.] PB - Yale University Press KW - Industrial management KW - Environmental aspects KW - Corporations KW - Business enterprises N1 - Includes bibliographical references (p. 321-348) and index; Acknowledgments -- Preface -- Introduction : The environmental lens -- pt. 1. Preparing for a new world. -- 1. Eco-Advantage : issues and opportunities for business in an environmentally sensitive world -- 2. Natural drivers of the Green Wave : environmental problems and how they shape markets -- 3. Who's behind the Green Wave? : Stakeholders and the power they wield -- pt. 2. Strategies for building Eco-Advantage. -- 4. Managing the downside : green-to-gold plays to reduce cost and risk -- 5. Building the upside : green-to-gold plays to drive revenues and create intangible value -- pt. 3. What WaveRiders do -- 6. The Eco-Advantage mindset : looking through an environmental lens -- 7. Eco-tracking : understanding your company's environmental "footprint" -- 8. Redesigning your world : designing for the environment and "greening" the supply chain -- 9. Inspiring an Eco-Advantage culture : creating an organizational focus on environmental stewardship -- pt. 4. Putting it all together -- 10. Why environmental initiatives fail : pitfalls to avoid on the way to Eco-Advantage -- 11. Taking action : execution for sustained competitive advantage -- 12. Eco-Advantage strategy : key Eco-Advantage plays, tools, and plans -- appendix 1. Additional resources -- appendix 2. Methodological overview -- appendix 3. Most relevant tools for each green-to-gold play -- Notes -- Index UR - http://www.loc.gov/catdir/toc/ecip0617/2006022012.html UR - http://www.loc.gov/catdir/enhancements/fy0662/2006022012-b.html UR - http://www.loc.gov/catdir/enhancements/fy0662/2006022012-d.html ER -