Baker michael j <br/><br/>
Macmillan dictionary of marketing and advertising 

 - London  Macmillan  1998 
 - xix; 293p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.84  / BAK.M