Doyle, David P. <br/><br/>
Adding Value to Marketing :  the role of marketing in today's profit-driven organization / 
 Role of marketing in today's profit-driven organization 
David P. Doyle. 
 - London :  Kogan Page,   1998. 
 - vii, 200 pages ;  23 cm 
<br/><br/> Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities. 
<br/><br/><label>ISBN: </label>0749421754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Costs. <br/>Marketing --Cout
<br/><br/><label>Dewey Class. No.: </label>658.8  / DOY