TY - BOOK AU - Parasuraman, A. AU - Grewal, Dhruv. AU - Krishnan, R. TI - Marketing Research SN - 81-7722-514-6 U1 - 658.83 PY - 2004/// CY - New Delhi PB - Biztantra KW - Marketing research N1 - Includes bibliographical references and indexes ER -