Parasuraman, A. <br/><br/>
Marketing Research / 
A. Parasuraman, Dhruv Grewal, R. Krishnan. 
 - First Indian Adaptation. 
 - New Delhi :  Biztantra ,  c2004. 
 - xxi, 643 p. :   ill. (some col.) ; 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>81-7722-514-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / PAR.M