Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra, Satyabhushan Dash 
 - 5th ed. 
 - New Delhi :  Pearson/Prentice Hall,  2007. 
 - xxxi, 859 p. :  ill., map ; 909 p. :  ill;  28cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131723173 9780132221177 9788131707067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL