Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Joseph Wisenblit, S Ramesh Kumar, Leslie Lazar Kanuk 
 - 11th, 9th ed. 
 - New Delhi :  Prentice - Hall of India,  2016. 
 - xxvii, 508 p. :  ill. ;  25cm 
<br/><br/> 9th ed. pub.2007 
<br/><br/>Includes bibliographical reference,Glossary and Index. 
<br/><br/><label>ISBN: </label>9789332555099 9788177589993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.834  / SCH