TY  - BOOK
AU  - Panwar, J. S.
TI  - Marketing in the new era: combating competition in a globalizing economy
SN  - 81-7036-634-8
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Response Books Sage Publication
KW  - Marketing
N1  - Includes Bibliographical references and index
ER  -