10 principles for building and sustaining a culture of excellence McDowell, Kyle creator text USA Lioncrest Publication 2022 monographic ENG 321 pages ; 24 cm. 1. WE do the right thing. Always. -- 2. WE lead by example. -- 3. WE say what WE're going to do. Then WE do it. -- 4. WE take action. -- 5. WE own our mistakes. -- 6. WE pick each other up. -- 7. WE measure ourselves by outcomes, not activity. -- 8. WE challenge each other. Diplomatically. -- 9. WE embrace challenge. -- 10. WE obsess over details. Details matter. A lot. Kyle McDowell Executive management 658.4 MCD 9781544529905 20260616114327.0