TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Chernev,Alexander
AU  - Sheth,Jagdish N.
AU  - Shainesh,G.
TI  - Marketing management
SN  - 9789367138199
U1  - 658.8 
PY  - 2026///
CY  - Uttar Pradesh
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - PART 1. Fundamentals of Marketing Management -- Chapter 1. Defining Marketing for the New Realities. -- Chapter 2 Marketing Planning and Management. -- PART 2. Understanding the Market -- Chapter 3 Analyzing Consumer Markets. -- Chapter 4. Analyzing Business Markets -- Chapter 5. Conducting Marketing Research. -- PART 3. Developing a Viable Market Strategy -- Chapter 6. Identifying Market Segments and Target Customers. -- Chapter 7 Crafting a Customer Value Proposition and Positioning -- PART 4 Designing Value. -- Chapter 8 Designing and Managing Products -- Chapter 9 Designing and Managing Services. -- Chapter 10 Building Strong Brands -- Chapter 11 Managing Pricing and Sales Promotions. -- PART 5 Communicating Value Chapter 12 Managing Marketing -- Communications
Chapter 13 Designing an Integrated Marketing Campaign in the Digital Age -- Chapter 14 Personal Selling and Direct Marketing -- PART 6 Delivering Value -- Chapter 15 Designing and Managing
Distribution Channels -- Chapter 16 Managing Retailing -- PART 7 Managing Growth -- Chapter 17 Driving Growth in Competitive Markets -- Chapter 18 Developing New Market Offerings -- Chapter 19 Building Customer Loyalty -- Chapter 20 Tapping into Global Markets. -- Chapter 21 Environmental, Social, and Governance Issues in Marketing
ER  -