Kotler, Philip. creator Keller, Kevin Lane Chernev, Alexander Sheth, Jagdish N. Shainesh, G. text Uttar Pradesh Pearson 2026 17th ed. monographic ENG xxii, 649 pages : color illustrations ; 29 cm. PART 1. Fundamentals of Marketing Management -- Chapter 1. Defining Marketing for the New Realities. -- Chapter 2 Marketing Planning and Management. -- PART 2. Understanding the Market -- Chapter 3 Analyzing Consumer Markets. -- Chapter 4. Analyzing Business Markets -- Chapter 5. Conducting Marketing Research. -- PART 3. Developing a Viable Market Strategy -- Chapter 6. Identifying Market Segments and Target Customers. -- Chapter 7 Crafting a Customer Value Proposition and Positioning -- PART 4 Designing Value. -- Chapter 8 Designing and Managing Products -- Chapter 9 Designing and Managing Services. -- Chapter 10 Building Strong Brands -- Chapter 11 Managing Pricing and Sales Promotions. -- PART 5 Communicating Value Chapter 12 Managing Marketing -- Communications Chapter 13 Designing an Integrated Marketing Campaign in the Digital Age -- Chapter 14 Personal Selling and Direct Marketing -- PART 6 Delivering Value -- Chapter 15 Designing and Managing Distribution Channels -- Chapter 16 Managing Retailing -- PART 7 Managing Growth -- Chapter 17 Driving Growth in Competitive Markets -- Chapter 18 Developing New Market Offerings -- Chapter 19 Building Customer Loyalty -- Chapter 20 Tapping into Global Markets. -- Chapter 21 Environmental, Social, and Governance Issues in Marketing Philip Kotler, Kevin Lane Keller (et al...) Marketing Management 658.8 KOT 9789367138199 20260603153450.0