01876nam a22002057a 450000500170000002000180001704100080003508200150004310000200005824500720007825000130015026000380016330000530020150513040025465000270155870000230158570000230160870000220163170000170165320260603153450.0  a9789367138199  aENG00a658.8bKOT1 aKotler, Philip.10aMarketing management /cPhilip Kotler, Kevin Lane Keller (et al...)  a17th ed.  aUttar Pradesh :bPearson ,c2026.  axxii, 649 pages :bcolor illustrations ;c29 cm.  aPART 1. Fundamentals of Marketing Management -- Chapter 1. Defining Marketing for the New Realities. -- Chapter 2 Marketing Planning and Management. -- PART 2. Understanding the Market -- Chapter 3 Analyzing Consumer Markets. -- Chapter 4. Analyzing Business Markets -- Chapter 5. Conducting Marketing Research. -- PART 3. Developing a Viable Market Strategy -- Chapter 6. Identifying Market Segments and Target Customers. -- Chapter 7 Crafting a Customer Value Proposition and Positioning -- PART 4 Designing Value. -- Chapter 8 Designing and Managing Products -- Chapter 9 Designing and Managing Services. -- Chapter 10 Building Strong Brands -- Chapter 11 Managing Pricing and Sales Promotions. -- PART 5 Communicating Value Chapter 12 Managing Marketing -- Communications
Chapter 13 Designing an Integrated Marketing Campaign in the Digital Age -- Chapter 14 Personal Selling and Direct Marketing -- PART 6 Delivering Value -- Chapter 15 Designing and Managing
Distribution Channels -- Chapter 16 Managing Retailing -- PART 7 Managing Growth -- Chapter 17 Driving Growth in Competitive Markets -- Chapter 18 Developing New Market Offerings -- Chapter 19 Building Customer Loyalty -- Chapter 20 Tapping into Global Markets. -- Chapter 21 Environmental, Social, and Governance Issues in Marketing  0aMarketingxManagement.1 aKeller, Kevin Lane1 aChernev, Alexander1 aSheth, Jagdish N.1 aShainesh, G.